News 2024-07-16 71 Comments

Seize Opportunities to Strengthen Cross-Border E-Commerce

As a new form of foreign trade, cross-border e-commerce has followed the global wave of a new round of technological revolution. With the help of sophisticated digital platforms and logistics systems, cross-border e-commerce has not only facilitated international supply and industrial chains and made traditional trade more convenient, but also promoted the internationalization of enterprises, becoming a new driving force for the growth of China's foreign trade.

The latest preliminary estimation data shows that in the first three quarters of this year, China's cross-border e-commerce imports and exports reached 1.88 trillion yuan, with an increase of 11.5%. In the first half of this year, China's cross-border e-commerce entities exceeded 100,000, cross-border e-commerce industrial parks exceeded 1,000, and overseas warehouses exceeded 1,800. China's cross-border e-commerce has achieved diversification of foreign trade markets, with rapid growth in business with emerging economies and countries participating in the "Belt and Road" initiative, giving rise to a group of influential international e-commerce giants. A highly efficient and intelligent international logistics and distribution system has been gradually established, forming strong international competitiveness and reshaping the global business map.

The vigorous development of China's cross-border e-commerce is attributed to the digital dividends brought by technological innovation, the reform dividends brought by institutional openness, and the market dividends brought by economic development. On one hand, cross-border e-commerce is an important part of digital trade. China has continuously made breakthroughs in the field of digital technology, continuously innovating and applying in areas such as cross-border e-commerce supply chain systems, logistics, warehousing, marketing, and payment, as well as in AI scenarios and big data analysis. This not only accurately connects supply and demand parties but also provides all participants with a low-cost, high-efficiency trading experience.

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On the other hand, China's institutional openness is continuously deepening. A series of supporting policies for the development of the cross-border e-commerce industry have been introduced, and 165 comprehensive pilot zones for cross-border e-commerce have been established across 31 provinces and cities nationwide. Effective measures have been taken in terms of finance and taxation, payment, foreign exchange settlement, customs clearance, etc. Through the reform of foreign trade system, the convenience of cross-border e-commerce transactions has been improved, providing institutional innovation dividends for cross-border e-commerce. In addition, the advantage of a super large-scale market also provides a broad space for the development of cross-border e-commerce. China has become the world's largest online retail market for 11 consecutive years and is also the world's largest B2C cross-border e-commerce transaction market.

It should also be seen that there are still many problems in the development of China's cross-border e-commerce, such as insufficient supervision, imperfect after-sales service system, insufficient protection of intellectual property rights, and insufficient financial support. Comprehensive measures should be taken to solve these problems.

Improve the development policies and regulations of cross-border e-commerce. Promote the construction of laws and regulations in aspects of data security, intellectual property protection, fair market competition, and the protection of consumer rights at home and abroad. Connect with international e-commerce and digital trade rules, promote the reform of cross-border e-commerce and digital trade management system, and build a comprehensive service system including information sharing, credit evaluation, information disclosure, product quality management, reward and subsidy, illegal investigation and handling, and tax supervision. Try to establish a unified complaint and dispute resolution platform for foreign customers, and improve the convenience, standardization, standardization, and refinement of cross-border e-commerce development. Promote the establishment of a fair, transparent, open, and expected global governance mechanism for cross-border e-commerce.

Promote the differentiated development of cross-border e-commerce comprehensive pilot zones. Focus on the development of characteristic brands in the areas where comprehensive pilot zones are located, adhere to the "cluster manufacturing, cluster export" orientation, and adopt incentive policies to promote the export of cross-border e-commerce of local characteristic and advantageous products. Promote the construction of "characteristic industry + B2B cross-border e-commerce export" supply chain system. Support the coordinated linkage and integrated development of cross-border e-commerce comprehensive pilot zones, cross-border e-commerce advantage enterprises, and market procurement trade pilot areas in the province and region. Through cross-border e-commerce channels, open up international marketing channels for market procurement operators, develop international customers, and obtain more orders.

Strengthen the construction of cross-border e-commerce service capabilities. Promote the construction of international infrastructure in fields such as logistics and warehousing, data transmission, and payment settlement. Improve the Silk Road e-commerce platform and promote the international interconnection of information and communication networks, helping developing countries to narrow the digital divide. Support the construction of overseas warehouse service networks for cross-border e-commerce entities, improve the digital and intelligent level of overseas warehouses, and improve operational efficiency. Encourage cross-border e-commerce enterprises to innovate in technology and business models, and actively build a digital platform that can accurately link supply and demand, upgrade traditional trade, improve after-sales service, and protect intellectual property rights.

Strengthen financial support for cross-border e-commerce. Promote the establishment of alliance organizations by cross-border e-commerce operators to form a financing guarantee and mutual assistance mechanism to improve financing capabilities. Explore using the export volume audited by local governments and intermediary institutions or the credit rating of operators by customs as collateral, and encourage financial institutions to design financial products for cross-border e-commerce enterprises. Establish a special support fund for local cross-border e-commerce, widely absorb social capital, and provide investment and financing support for cross-border e-commerce small and micro enterprises with good reputation.

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